“Circular economy” wins steadily in popularity. Not just because sustainability is the next big thing, but also because it offers a lot of opportunities in terms of growth, jobs and innovation. There is a new generation of young people, for whom circular thinking is the most normal thing in the world. Ellen Vanassche, Advisor environment & climate at the Voka-Knowledge Centre dedicated a Voka-Growth paper on the subject. She hopes to convince as many companies as possible that the circular economy can be an interesting business case for everyone.